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ABOUT ME

Elham Sadr
Product Designer
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Welcome to my Product Design portfolio!

I'm Elham, a dedicated Product Designer driven by a profound passion for crafting exceptional digital experiences. With more than 5 years of experience in product design, I've honed my skills in user research, interaction design, and prototyping.
Throughout my experience, I've had the privilege to collaborate with cross-functional teams to create intuitive and user-centric designs. My expertise lies in conducting thorough user research to uncover insights that inform product strategy, as well as translating those insights into compelling wireframes and prototypes. I thrive on solving complex usability challenges and refining interfaces to enhance user satisfaction and drive business goals.
I enjoy continuous learning and creativity outside of work and exploring various fields of knowledge. I enjoy the therapeutic rhythm of playing music and outdoor adventures and drawing inspiration from art and nature.

Work Experience

Freelance Product Designer - June 2023-Present​

  • Led end-to-end product design for the agile development of a professional networking mobile app for musicians.

  • Facilitated stakeholder interviews to align the product vision with business objectives.

  • Performed exploratory research for feature and persona identification, developing actionable personas and journey maps.

  • Designed Information Architecture for key screens (site maps and user flows) ensuring a seamless user experience.

  • Conducted usability testing using key performance metrics, A/B testing, and heuristic evaluation to refine designs.

  • Maintained the design system to ensure consistency and scalability.

  • Supported cross-functional teams, delivering prototypes, wireframes, and feature specifications while leading design critiques, and training/demo sessions.

  • Uncovered inefficiencies in initial user flows, streamlining processes, and reducing the number of steps by 20% to complete core tasks before the beta release.

UX Researcher and Designer at VVISE LAB - Sep 2019-March 2023

  • Directed end-to-end research and design of a B2B product (Responsive GUI Editor, a Plugin for Figma), leveraging data-driven design to enhance usability and meet user needs.

  • Strategically planned exploratory research through competitive analysis, user interviews, focus groups, and contextual inquiry to pinpoint user pain points and define the problem space.

  • Developed innovative design solutions based on actionable insights that addressed core user challenges.

  • Designed core features informed by research, establishing KPIs and success metrics to drive data-informed design decisions.

  • Conducted usability testing and heuristic evaluation to resolve workflow issues, enhancing product usability and performance

  • Designed surveys and performed A/B testing, analyzing quantitative data to deliver actionable usability recommendations for cross-functional design teams for an Athlete's Training Platform (AR/VR/2D).

  • Collaborated with designers to leverage research findings, enhancing user experience and overall platform performance and engagement.

Teaching Experience in the Design Field at SFU - May 2021-Present

  • Conducted activities including sketching, journaling, and team discussions to practice research and collaboration in a visual communication problem and develop the student's storytelling skill.​

  • Performed discussion and critique sessions for design principles, typography, and motion graphics. 

UX Researcher and Visual Designer at Tabatabaee Co. - Sep 2017-Apr 2019
  • Conducted mixed-method research to improve client connections with project executive teams, enhancing architecture project acquisition on a cross-platform app.
  • Enhanced user experience by 25% and project acquisition by 15% through user interviews, usability tests, and actionable insights, leading to user-centered feature designs that boosted platform usability and engagement.

Education

  • MSc. Interactive Arts and Technology:  SFU, CA - March 2023
  • MSc. Computer Science, IAU, IR
  • BA Architecture, IAU, IR

Skills

Design

UX/UI Design, Responsive Design, Interaction design, User interface patterns and behaviours, Material Design System, Accessible Design, Color Theory, Typography, Information Architecture, Wireframing, Rapid Prototyping, Agile, 3D Design

Research

User interview, Cultural Probe, Observation, Qualitative & Quantitative Data Analysis, Competitive Analysis, Card sorting, User flows, Ideation Techniques, Survey Design, User journey mapping, Affinity mapping, Usability testing, Heuristic Evaluation

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Technical

Figma, Adobe XD, Photoshop, Canva, Miro, Figjam, Google Analytics, SPSS., Revit, SketchUp

 

Code

HTML, O-O Programming (Java, C++)

Certificates

  • Google UX Design - Coursera
  • Design Thinking: The Ultimate Guide - Interaction Design Foundation
  • Figma UI UX Design Advanced - Udemy
  • AI for Designers - Interaction Design Foundation
  • Data-Driven Design: Quantitative Research for UX - Interaction Design Foundation

Publications

  • Layout-Less-Layout: The L3-Editor, a GUI Editor for Resizable Layouts - in Submission 2024

  • Touch the Wall, Comparison of Virtual and Augmented Reality with Conventional 2D Screen Eye-hand Coordination Training Systems— Paper Published 2020​

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